Many in the West view China as a threat. The country is both a supply chain partner, and an economic and political rival. And it has, for forty years, been a key exemplar of globalisation.

In this episode we look beyond the fear and rivalry to better understand China’s journey to being one of the world’s leading economies. We ask what does leadership look like in China? And hear ofthe magic behind China’s innovation process.

Our guest Prof George S Yip was an early adopter of systematic approaches to the understanding of globalisation. In his book Total Global Strategy George explains the four key drivers of globalisation. China has now moved far beyond the first of the four drivers, cost.

George has continued to explore the country’s changing economy. In this episode, he describes some of the factors that have made the country an innovative global leader, and asks us to consider what we can learn from it.

Host

Jon Baston-Pitt

Guests Prof George S Yip, Emeritus Professor of Marketing and Strategy, Imperial College London